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https://www.facebook.com/business to schedule an appointment with an FB expert to help setup advertising campaigns and setup your like pixel, for FREE.
Pixel and pretty mega and allow you to analyse all the traffic hitting your website, so you can create custom audiences from the people that hit the site and extend that audience using people that are similar on FB, so its very powerful. I found some strange stuff on the adverts without using pixel, just using the audience creation I've had better results just going board than I did going super narrow via that audience choice. I hope to get better results using the pixel once i get it working right!! See Pixel helper post previously.. I guess you also need to take into account Facebook want you to use their systems and aren't necessarily bothered about other methods that may be better. That said I am very happy to use as much of their help to learn more for free!!
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https://www.facebook.com/business to schedule an appointment with an FB expert to help setup stuff like pixel. If you are getting problems with Pixel or just want to check than add the extension for Chrome in your browser and it can give you diagnostics on teh pixel. https://developers.facebook.com/docs/facebook-pixel/support/pixel-helper Had a few issues with my Facebook ad settings you can't have ads not allowed on your face book settings and get analytics from ads you are running, so I have had to allowed all ad data on facebook. I noticed that the pixel data was a factor of 10 less than the website traffic reported, and install pixel helper to see what was going on and follow its advice.   How should I use hash tags? Use hash tags that are relevant for my post (in my case Motorsport or such like) and something special to me like my brand name or something special to that type/genre of my post like (#PitStopStrategy)?
Darren Crothers tells me "don’t over use them, have too many and keep them relevant. The idea is that people use tags as a cross category search. In website blogs for instance, it’s a good idea to create your tags in advance and choose them from a list if you like you can add more but keeping them consistent is more effective. On IG you wanna see what’s being used the most but it’s a catch 22 cos you use the most common tags and you’re competing with everyone else using that same tag, so it’s about the quality and relevancy of the tag you use" I had an hour with Facebook expert to help setup ads and answer questions I had on my adverts. This is the sort of feedback you get, the hour was spent actually walking through setting up lots of this, specifically for me the pixel. The plan is a list of help pages specific to what I was looking at. Trawling the Facbook help pages and get an expert to help is definitely worth it for a newbee.
As a follow-up to our discussion, I've created a personalized marketing plan that you can reference as you set up and optimize your campaigns. Here's a link to your plan. You'll notice that your plan includes a bundle of recommendations based on the business goals we spoke about. There's a short overview of each topic, along with helpful instructions and links to relevant materials for further reading. And, here are some of my favorite go-to resources: - Ads Guide for design specifications for every ad format - Advertiser Help Center for step-by-step instructions - Facebook's Blueprint eLearning for free online training courses OK stupid question, my son 16 has now ventured from racing Go-karts to cars. I need to get sponsors and I can provide figures of coverage and other benefits for companies including marketing. Gary would say build a brand... OK what I am aiming at? I don't know really what to put out as content? And what sort of thing a personal brand looks like. I know I am just having a mind block, I am doing a bunch of stuff but feel like I should have a core idea, like what outside of pure entertainment is the value?
20Lee Giles, Ryan Gibson and 18 others 50 comments Like Comment Comments
Corey Mehl Not a stupid question! I watch a lot of racing (nascar, F1, world rally, trucks, Le Mans) and they all have category sponsors- oil, fuel, tire, electronics, sunglasses, watches, travel agent, energy drinks, insurance agent, etc) You should connect with…See more Hide or report this Lee Giles Pm me. We’re sponsoring Lone Stone Legends this weekend at Texas Motor Speedway. I’d like to find out more on the type of racing you’re doing. I can share some ideas for you also as it relates to donating sponsor space on your car for non-profits. I would start there and do it for free for their benefit. FlatGuys Alexander Redder Also Look into local brands... Thats also how Gary does it with Vaynersports ... Because its an easy link to the persons brand ;) Juan Pelaez Check Instagram accounts of people who are sponsored Jerry Kobza You are focusing on sponsorship when you need to focus on making your son (or you and your son) into a media channel. Document everything and let people into the journey. Having raced myself for over 30 years and also watching several racers do this ov…See more Darren Crothers Your son is the key... create a story around his dream. Document that story, do what gary does, create a long form vid and cut it up into 20 smaller pieces of content. Include grandparents, friends, even competitors ask them questions, record the answers etc Darren Crothers Your first sponsor could be the guy making the content for you! Susan Westwater Michael Schumacher got his first sponsor from a parent who loved karting but his kids didn’t. Schumi made a deal the guy got to keep all the trophies in exchange for paying for all the expenses. Just saying... Nednarb Brown lol what outside of pure entertainment is the value? it's 2019 and there would be content of someone today coming up through the ranks of one of the most amazing past times ever..... ANNNNND there's a chance to help it happen with anything from a like/subscribe to a 20k donation.... and ultimately sponsorship... capture the moment. its super duper special and make that content available for others. theres awesome info on the thread already... I see Darren already dropped the main jewel... you got something special happening right in front of you. Soooo much fun... |
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