I had an hour with Facebook expert to help setup ads and answer questions I had on my adverts. This is the sort of feedback you get, the hour was spent actually walking through setting up lots of this, specifically for me the pixel. The plan is a list of help pages specific to what I was looking at. Trawling the Facbook help pages and get an expert to help is definitely worth it for a newbee.
As a follow-up to our discussion, I've created a personalized marketing plan that you can reference as you set up and optimize your campaigns. Here's a link to your plan.
You'll notice that your plan includes a bundle of recommendations based on the business goals we spoke about. There's a short overview of each topic, along with helpful instructions and links to relevant materials for further reading.
And, here are some of my favorite go-to resources:
- Ads Guide for design specifications for every ad format
- Advertiser Help Center for step-by-step instructions
- Facebook's Blueprint eLearning for free online training courses