March 29th, 2019

OK stupid question, my son 16 has now ventured from racing Go-karts to cars. I need to get sponsors and I can provide figures of coverage and other benefits for companies including marketing. Gary would say build a brand... OK what I am aiming at? I don't know really what to put out as content? And what sort of thing a personal brand looks like. I know I am just having a mind block, I am doing a bunch of stuff but feel like I should have a core idea, like what outside of pure entertainment is the value?

20Lee Giles, Ryan Gibson and 18 others
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  Gerald George Jerry I would suggest looking at other racers and see what they've done
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  Darren Allatt Look at all the different types of content that they put out in Nascar, F1, Drifting, Touring Cars, Rally - then do that on social media channels
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  Michal Karel Don't create, document
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    Nicole Hore Michal, from someone within the industry, do both, create and document.
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    Michal Karel Nicole true, but in the beginning it's easier to just document
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  Darren Allatt Except what do you document?
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    Becki Boo Darren Allatt everything. Then cut it into smaller pieces of content. Dont overthink it. Test things out and see what works
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    Claudia Anita Darren to add to Becki, see him as a data generator, everything he does and says generates content.
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  Becki Boo What do you watch? Do that
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  Jean-Luc Trepanier Document who your son is, what he loves doing and have him follow and chat with people and companies he likes.
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  Jean-Luc Trepanier Remember, "Brand" is just the new word for "Reputation". What does your son wants his Reputation to be.
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  Ryan Gibson Andrew I used to do that ALOT for my Sports Marketing company feel free to hit me up. I maybe able to add some value to you. It is pretty easy once you grasp the basics
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    Andrew Phillips Ryan Gibson thanks I'll send a DM.
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    Ryan Gibson Andrew Phillips good deal
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  Beth Azor He should just start vlogging about his activities with the sport and maybe interview other folks in the industry’s with higher followings and then their audience will start to follow him and Yada yada
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  Daniel Talbott Look to popular racing shows and documentaries for inspiration, and Automotive Social Media Influencers for direction. Adam LZ is touted as the best in the genre, even by marketers for professional drifting teams... Look at what he does for drifting, and have your son apply that to his series.
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  Nicole Hore Can you share a link to his fbook, insta and twitter accts pls Andrew?
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    Andrew Phillips Nicole Hore Riley Phillips instagram username riley_phillips_94 and website https://www.rp-racing.co.uk and twitter only just started riley Phillips
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    RP-RACING.CO.UK
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    Andrew Phillips Nicole Hore Take a look at Riley Phillips (@RileyPh91602961): https://twitter.com/RileyPh91602961?s=07
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    TWITTER.COM
    Riley Phillips (@RileyPh91602961) | Twitter
    Riley Phillips (@RileyPh91602961) | Twitter
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  Jack Hegedus your son is the brand!
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  Sean Ho FILM EVERYTHING!! PROCESS IS UNDER-RATED
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    Andrew Phillips Sean Ho process is underrated? you mean just show what we do ?
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  Dave Kizerian Look at Bruno Carneiro and Michelle Abbate for examples of amatuers making it semi-pro. But from somebody that lives and breathes auto racing, and is involved almost every day of the year in amateur Motorsports, your son needs to be 100% willing to…See more
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    Andrew Phillips Dave Kizerian thanks I'll take a look.
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    Dave Kizerian Andrew Phillips on bruno’s Content, look back a long ways, he’s always been working. He found a restaurant that would sell him gift certificates for far less than actual value, and he’d go door to door selling them for hours. Anythime there was a rac…See more
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  Francis Malo Try aligning potential sponsors needs with your son’s social media and real life (race) audience.
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  Jerry Frear Jr. Video video video
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  Kimberly D. Scott Google Gary's content model that he put out last year.
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  Michael Muzzin BARTER! Sell sponsorships on ITEX for ITEX dollars and then leverage those sales into cash sales from cash paying sponsors.
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  David Turner The brand is your son. Potential F1 driver, your content is documenting his progress, from boy to man. His fan base, who follows him? What companies would be interested in the fan base he has? There is a ton of value here.
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  Ben Ubben Sponsorship often comes from the pits so show the daily parts... Wrenching, cleaning, working and relaxing.
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  Larz Parker You gotta get people excited, about your baddest ass son, and all the cool shit he's doing, and want to be associated with that! Observe him, look at all the qualities in your son that a business owner or shop manager looks for in good friends or emplo…See more

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Corey Mehl Not a stupid question! I watch a lot of racing (nascar, F1, world rally, trucks, Le Mans) and they all have category sponsors- oil, fuel, tire, electronics, sunglasses, watches, travel agent, energy drinks, insurance agent, etc) You should connect with…See more
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Lee Giles Pm me. We’re sponsoring Lone Stone Legends this weekend at Texas Motor Speedway. I’d like to find out more on the type of racing you’re doing. I can share some ideas for you also as it relates to donating sponsor space on your car for non-profits. I would start there and do it for free for their benefit. FlatGuys

Alexander Redder Also Look into local brands... Thats also how Gary does it with Vaynersports ... Because its an easy link to the persons brand ;)

Juan Pelaez Check Instagram accounts of people who are sponsored

Jerry Kobza You are focusing on sponsorship when you need to focus on making your son (or you and your son) into a media channel. Document everything and let people into the journey. Having raced myself for over 30 years and also watching several racers do this ov…See more

Darren Crothers Your son is the key... create a story around his dream. Document that story, do what gary does, create a long form vid and cut it up into 20 smaller pieces of content. Include grandparents, friends, even competitors ask them questions, record the answers etc

Darren Crothers Your first sponsor could be the guy making the content for you!

Susan Westwater Michael Schumacher got his first sponsor from a parent who loved karting but his kids didn’t. Schumi made a deal the guy got to keep all the trophies in exchange for paying for all the expenses. Just saying...

Nednarb Brown lol what outside of pure entertainment is the value? it's 2019 and there would be content of someone today coming up through the ranks of one of the most amazing past times ever..... ANNNNND there's a chance to help it happen with anything from a like/subscribe to a 20k donation.... and ultimately sponsorship... capture the moment. its super duper special and make that content available for others. theres awesome info on the thread already... I see Darren already dropped the main jewel... you got something special happening right in front of you. Soooo much fun...